Yesterday I (re?)discovered Google’s page speed testing toolâ¦
https://developers.google.com/speed/pagespeed/insights/
It inspired me to rework the home page for rawTOP.com. I basically rebuilt the page using Bootstrap so it would be mobile-friendly, and took care of some other technical issues while I was at it. Over the course of a few hours I got my scores up rather dramatically. It desperately needs a redesign, but from Google’s perspective it’s vastly improved.
So today I mapped sample pages from all my primary sites, then I looked at how competitor’s pages were scoring. And for all the bitching and moaning we do about how unfair it is that Google shows so much love to the major tube sites â after looking at their scores I gotta say, they earn Google’s traffic by giving Google what Google wants. Their scores were outstanding. Here’s my spreadsheetâ¦
(I’m more lenient with mobile speed scores because everyone in our industry does poorly on that one given that we’re serving so many images and videos).
No wonder some of my sites are slowly losing Google’s favor. My scores suck. And no wonder the tube sites are doing well, their scores are incredible. The only person I found in my brief analysis who got close to them was Bjorn â with GayDemon.com.
So I’m now thinking that UX issues are far more important with Google than they were in the past. And Google said as much in a blog post a couple months agoâ¦
Historically, Google indexing systems resembled old text-only browsers, such as Lynx, and thatâs what our Webmaster Guidelines said. Now, with indexing based on page rendering, it’s no longer accurate to see our indexing systems as a text-only browser. Instead, a more accurate approximation is a modern web browser.