There is a sponsor site which I regularly visit to see if there is anything in the works that I can start promoting early. It’s my best converting site for the uncut niche, so I like to get in as quick as I can to grab the traffic on a performer the moment it hits the web.
I went there tonight and see there is an update, and it looks like it might do really well - although they haven’t provided any affiliate content for it yet! I can only imagine that this is to try to stay on top of the SERP’s.
Checking their text, they are first position in Google consistently (on a whole line of copy, not on specific keywords), so they are beating their affiliates to the crawl.
The thing is, no one in their right mind should want to copy their text in the first place, because it really is quite poor!
The overriding goal for them should be to gain traffic for the uncut niche, and yet they’ve written a 135 word snippet for their update without using the words uncut, foreskin or intact once. I also counted seven mistakes. The text doesn’t flow, and actually stops you twice.
The largest market for this niche is American, and yet they only use English terminology. They’re completely missing out on a massive chunk of the search engine pie because they simply don’t understand the importance of language.
Now, I know that I have a specific appreciation for language that other users of their site might not have. And writing for your audience is definitely more complex than simply offering perfect English; more people understand David Bekham than they do Stephen Fry.
But from a business/SEO/marketing perspective they should certainly be paying more attention to the language they use than they are now.
So, affiliates and sponsors alike, do you pay attention to language? Do you perform any research or even consider who your audience is and the language they use?
Obviously I do, but it seems that many others have completely disregarded the importance of language - which is bizarre considering that the basic idea of a search engine relies on the written word.
Your thoughts?