“PornHub is currently dangling the reward of a job to the âinnovative thinkerâ who can come up with an ad campaign tasteful enough to be featured on television, magazines and more. As the company explains, âWe need to spread the word that porn has something for everyone,â so itâs âlooking for high-quality designs that are G-rated and âsafe for workâ.â The entrant who succeeds in this task will be given the title of creative director and a yearlong contract.”
It’s not paid, it’s crowdsourcing. So basically they want a lot of people to work for free and they will only pay the one that delivers the best result
That approach was used a few years back with a “do a banner/web/tgp/what-ever design and if we pick yours we’ll pay you $x-amount of money” – some guys actually submitted work, some votes were cast, and a winner was chosen. I think the only one I bothered with was a new avatar for DonMike, sporting a rainbow mohawk. Can’t recall if I won anything but he used it on the forums for quite some time.