This is probably a newbie question and I’m always embarrassed to ask these since I’ve been porn blogging for years. You’d think I’d know stuff like this by now, but here I go anyhow…
In the stats of my sponsors that use NATS I see a column for “Join” hits and this means that the surfer went to the sites join page, correct? But if they don’t follow through with actually joining do you think it would be correct to assume that the surfer thought the membership price was too high? If not, what are some other reasons you think a surfer would go to the join page and not join?
And then there is the “Submit” column. What exactly does this mean? I would assume it means that the surfer actually submitted a join form but on the stats from one of my sponsors I see a lot of submit hits without any sales, which seems odd. If you see a submit hit shouldn’t there also be a sale?
[QUOTE=msm;112638]
In the stats of my sponsors that use NATS I see a column for “Join” hits and this means that the surfer went to the sites join page, correct?[/QUOTE]
Yes.
Not necessarily. IMO, I do think people are simply checking out how much it costs. Not really whether it’s too high or not, just checking. Maybe even checking to see if there’s a Trial deal. I don’t think there’s anything regarding stats on this to gauge by.
[QUOTE=msm;112638]
And then there is the “Submit” column. What exactly does this mean? I would assume it means that the surfer actually submitted a join form but on the stats from one of my sponsors I see a lot of submit hits without any sales, which seems odd. If you see a submit hit shouldn’t there also be a sale?[/QUOTE]
Surfers can submit/signup using false CC info in an attempt to “beat the system” as I call it, and get some free porn. But that’s not going to happen, hence why you don’t see any sales. At least that is how I interpret it.
Or they’re CC balance is full and the sale doesn’t go through.
Hey msm… this is somewhat off topic, but I wanted to throw this out there regarding CC’s, submit, signup, etc.
Over the years with my ISP and my signup page for Internet service, it’s truly amazing what I’ve run into.
I had someone submitting sign up’s for dialup service, filling out the form and using what I have come to consider stolen CC information, be it from a database, hack or whatever. I’d run the card, it would go through, I would send out the confirmation email that the account was set up only to have the sale “charged back” to me by my processor.
This happened a couple times and I started watching the signup’s putting them under the microscope so to speak. Sure enough, this started happening regularly 2 to 3 times per week. I saw a pattern developing and then started calling the phone number that was submitted with the application for service BEFORE processing the CC to confirm the information with the customer. Guess what? the phone number was disconnected or out of service. I would then send an email to this person only to have the email bounce back in some of the cases. The email basically was to inform them that I couldn’t contact them via the phone number to confirm their information and therefore could not process their application and asking them to please call us so we could get the account setup for them. Guess what? No one ever called.
Eventually, this BS stopped for a while. Then a couple months later, it started back up. I immediately saw the same pattern i.e. the Username’s and Passwords. It was then that I decided to make it policy that ALL applications had to be verified prior to processing and posted this on my ISP website letting people know in advance that their information would be verified by telephone prior to activating their account. It wasn’t till after I posted this information on the website that this crap stopped all together.
I don’t have a definite explanation as to the Who, What, When, Where or Why’s of this type of action… all I know is that the amount of CC fraud over the internet still amazes me.
One thing that you need to keep in mind is that in NATS join hits/submits are the pre-join form and not the actual join form. Depending on how the pre-join form is setup and what error correcting is used the ratio can be very high. An example would be not entering an email address correctly. That would keep triggering the join form to request a valid email after each submit. Thus the submits would go up as a surfer tries to get it right. Username in use is another example. If the form doesn’t detect this before the submit and give feedback then the surfer will be hitting the submit button quite a few times in many cases before they go to the actual join page where they enter their credit card information.
A good sponsor will look at surfer actions and tell you what is happening as NATS records it all. I have done that for affiliates in the past.
Yes, thanks Lloyd. I have one sponsor who I’m seeing a lot of “submits” from but no sales. I would think that after entering the wrong information they would eventually get it right and I’d see a sale, but not in this case. I’ll have to contact the sponsor to see if they can explain it.