Re: How to sell AEBN?
Marc,
Iâm sure Nina will be able to help you out on a more specific level, since sheâs more familiar with your account, and I deal more with studios than affiliates; however I figured that Iâd chime in on a few things that that Iâve seen, which might help, across the board to anyone.
IâÂÂll be including a lot of information that most of the more experienced webmasters here will already be aware of, but that IâÂÂm adding in for the newer kids on the block â a la BassChickâÂÂs âÂÂnewbieâ thread.
First, AEBNâs business model isnât a âfishing for the big whaleâ kind of business model. Yes, some people that will by that 1000-minute package, but most people fall in that in-between range. First-time buyers generally buy somewhat smaller packages to âÂÂtest the watersâ with, then slowly find their way into the middle as they get both more comfortable, and more confident in the VOD format.
The PPV system, for affiliates in general, was designed as more of an investment model. Say⌠a salmon farm as opposed to that deep-sea fishing gig. (Iâll stick to that fishing metaphor of yours). This and the buying habits that I mentioned earlier will show you a smaller, more fluctuating gross at the beginning, that grows larger and more stable with time, since the members that sign up with you are yours in perpetuity.
Right now, youâre using âvideo on demandâ as the text in your top and sidebar menu link. I know that this lets your viewers know what theyâÂÂre getting in to, but Iâd actually suggest against it since youâre trying to incorporate your theatre into your site. Coming up with a catchy-themed name for your theatre would help fill that seam in and smooth it over (Iâm assuming that youâre wanting to integrate the theatre into your site - Iâll tell you why in just a minute). Using something similar to âGremlin Visionâ, or âGremlin Cinemaâ, or âGremlin Auditoriumâ, etc. will help you accomplish this while still letting your surfers know that theyâÂÂre going to be going directly to a viewing system. Those are just the first three names that popped into my head â feel free to come up with something more appropriate.
Another thing that I can suggest, that Iâve seen help immensely in the past, is to CName your theatre. Since youâre using a custom theatre meant to mimic your site, Iâm assuming that you want your viewers to not know that theyâre actually leaving your site. If you werenâÂÂt intending on trying to fool the surfer into thinking the theatre is just another section on your page, you would probably want to be using one of the âÂÂ(insertnamehere)payperview.comâ sites.
The Cname (if you didnât know, and to the newbies that donât) replaces the domain name for a particular page with an alias, which shows in the URL bar. This gives you the ability to hide the fact that the viewer is leaving your site and going to one hosted by us.
Iâd strongly recommend using the name of the theatre (like Gremlin Vision from the example above) as a sub-domain or directory. Though that might be a bit long for your website. (http://www.gayporngremlins.com/gremlinvision). You could always just opt into getting the gremlinvision.com URL and using that. Iâd venture to say that the names are close enough to your main siteâs URL to not matter.
Cnaming your theatre is actually quite simple, there are instructions in your theatre builder in the web masterâs area, and your rep can help walk you through it if you have any trouble.
One last thing-
I see that youâve made use of both the free clip and the hosted movie updates on the left hand margin, which is very awesome. The Movie Updates is one of our newer sales tools, so let us know how well it works out for you - we really appreciate the feedback!
However, I would probably separate them a bit; since that means you have three of our sales tools sitting right atop one another. The theatre link in the top menu bar, then again at the left top margin; directly under that the free clip; and then the movie updater.
If your viewers clicked on one, decided to come back to the home page; clicked on the next one, found out that it went to pretty much the same place; and then came back a third time to find that yet again they were directed to the exact same sponsor - they might get a little frustrated. Surfers might assume that youâre in actuality giving only one link⌠even though the rest of the options on your page do in fact go elsewhere.
Break up the tools a bit. Say⌠pull the Movie Updater down under your Friendâs link list. This pulls it down past the page break - If your viewers are systematically going through the posts, it might be an interesting diversion from that repetitive clicking. (I know Iâm easily distracted when surfing - you can use this to your advantage, as long as you donât give them -too- much all at once.) This could give them a nice break from the post listing to say âÂÂOh yeah, I meant to go check that out earlier!âÂÂ
Combined with the earlier efforts to integrate the theatre into your website, the surfer will come back to watch in your theatreâÂÂŚ but also check out whatâÂÂs new on the rest of the site as well. Since there arenâÂÂt any traffic leaks in our custom theatres, you donâÂÂt have to worry about your surfers wandering off into the porno-sphere elsewhere. The only link out of the theatre is the banner at the top, which takes the viewer back to your homepage.
To the âNew Webmasters on the Blockâ - these are just a few suggestions and tips that IâÂÂve found while working at AEBN that can be applied just about across the board, and as I said earlier â your own reps should be able to give you much more tailored advice in regards to your specific sites. Also â donâÂÂt be afraid to ask the webmasters around here some more specific questions about how certain sales tools have worked out for them in the places that theyâÂÂve used them. They have the first-hand experience that only time gives, and can be of great assistance. BassChick and the crew here are a wonderful resource for information as long as youâre respectful.
We reps may not run a site of our very own, but I still learn more every time Iâm here and on other boards, to better incorporate what I do with what you webmsters do.
Kindest regards,
Trevor