I know with existing sites, that this is kind of entrenched and cannot be walked back, but do companies who start new sites still employ the alternate billing moniker, or have times changed and with more sex positivity, are potential members willing to have more descriptive names showing on their statements?
Pros to discreet billing are that it serves both people who dont care, and those who do.
Cons are that people who forget what they bought or dont pay attention to the name are more likely to reverse a charge they don’t recognize, maybe without bothering to look up who it’s from.