Thoughts on ad-blocker traffic?
Do you keep them from seeing content? Re-direct them? Give them a pass? Sell it to someone else?
Would love to hear ideas, thoughts, and observations.
Re: What do you do with Ad-Blocker Traffic?
I don’t do anything to it. If they don’t want to see adverts why force them? Indirect sales through normal links, reviews, blog posts etc works much better any way, at least for me.
Re: What do you do with Ad-Blocker Traffic?
Same here, we simply ignore it. If people don’t want to see banners, it’s their choice, I won’t do anything to bypass that will.
Re: What do you do with Ad-Blocker Traffic?
Personally, I can’t stand pop up ads. Most annoying thing to me.
We have used them in the past, but avoid using them as much as possible. Is that a good thing or not? With porn sites, I do think most of our audience is accustomed to having them. Does that mean that they’re any less annoyed by them than I am? Can’t speak for everyone else and it’s just a guessing game.
In the long run, I have to agree with Bjorn and Andrei, if they’re using Ad Blocker, they probably don’t want to get added to an email list either that they didn’t subscribe to or ask for. It could do more damage than good as well in regards to your reputation or “word on the web” about your site IMO.
Re: What do you do with Ad-Blocker Traffic?
Do people still use banners on their sites? They never worked for me…
Re: What do you do with Ad-Blocker Traffic?
Yes, banners can be quite effective.
Re: What do you do with Ad-Blocker Traffic?
Yes they can. Also: when you sell them on a CPM basis like we do, its also a big priority to make sure that you are vigialnt about maintaining traffic quality - this includes making sure that you’re not getting behind as more tools that keep them from loading evolve and emerge.
You can never get rid of 100% of it, but if you can identify those segments of your traffic which arent serving your revenue streams, you can take steps to isolate it and find a way to monetize it somehow. This can include anything from blocking it, re-directing it and selling it, or being sympathetic to it and finding a different way to entice it to making you money in the long run.
Rather than start a new discussion about this, I thought it might be a good idea to resurrect this thread and see what people’s opinions are now.
Have opinions changed in the last ten years?
I watched a YouTube video yesterday from a prominent creator who went on a (slightly justified) rant about ads, but one of the things that really stood out for me was the ignorance in the comments under it.
There appears to be a generation who don’t understand how the internet works. They don’t seem able to comprehend that websites aren’t charities, and that if they no longer generate an income the internet is going to contract significantly.
Are ads a part of your business? Have you changed your opinion now that ad blockers are so prominent? Do you do anything to mitigate it?
Fixed it for you.
Nothing has changed for us. In your face ads for us usually convert the worst so it isn’t really an issue.
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This is something I have always believed - in-context ad placement that suits your audience is always preferable.
I’ve always seen better results from writing a blog post about a product, whether it’s a book, a toy or a video.
I do believe this is how things will go in the future. It might take a little more work and creativity, but it avoids ad blockers, doesn’t piss off the audience and gives you more opportunity to sell.
We’re on the cusp of removing ads from our sites simply because they don’t make enough money. We would probably make more money creating our own native banners for those spots leading to highlighted content.
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