I heard Yahoo! was about to change their logo, but why are there multiple logos? Here’s the one for Yahoo! Mailâ¦
And here’s the one from www (which looks like the one on finance)â¦
I sorta miss the old Y! logo - that was pretty strong. Not sure these are as strong and definitely don’t understand why they have more than one logo now.
Re: The Yahoo! logo has changedâ¦
Yahoo! Canada is still showing the old logo, which I actually prefer.
Re: The Yahoo! logo has changedâ¦
I like the font of the new logo (not the mail one), but I would keep Y! as the logo… it has more impact
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I have read somewhere that they are testing with several logos. US visitors should see a new logo every day for a certain time.
Re: The Yahoo! logo has changedâ¦
I often wonder how a site like this “tests” a new logo, do they expect people to arrive and have such a fit about it they leave again? Do they ask people, and end up getting a load of ranting responses from just those who don’t like any change what so ever?
Maybe I’m missing something, but there is no real way to test a logo other than seeing what the press is about each, because that’s really the only thing that influences opinion on it.
As often happens, there’s be plenty of bullshit from ranting children across the net who threaten all kinds of things in response for Yahoo! daring to touch their own brand, and then they’ll be outraged by something else in a week and forget all about it. 
Re: The Yahoo! logo has changedâ¦
I’m surprised to hear that they’re testing logos live. Isn’t that what focus groups are for? If you test 3 logos live, people are going to grab each of those logos and use them on their sites and Yahoo! will never be rid of them.
Re: The Yahoo! logo has changedâ¦
they did this, i read they narrowed it down to i think 20-30 from the focus groups and then are going to be showing them live for everyone to see. not sure if there is a final vote or anything, but they are really experimenting a lot with the live sites and public opinion which is a deviation from the norm
Re: The Yahoo! logo has changedâ¦
Okay. I have been following this and anything to do with Yahoo! for that matter as I feel the company is severely undervalued from a financial point of view. Wall Street is way under-pricing their 24% stake in Alibaba.
http://en.wikipedia.org/wiki/Alibaba_Group
Here is the Yahoo! video -
Release announcing it -
http://yahoo.tumblr.com/post/57582020969/kicking-off-30-days-of-change
An article on Forbes asking “if branding really matters”.
http://www.forbes.com/sites/jonathansalembaskin/2013/08/15/yahoo-branding-campaign-graphically-illustrates-why-logos-dont-matter/
Marissa Mayer is transforming Yahoo! from the ground up. Keep in mind that she was the Google exec that was responsible for the Google homepage. New homepage is amazing and most likely one reason for the increased traffic. She is buying mobile companies at a faster pace than my bf buys new shoes. (That is hard to beat.)
This is not the Yahoo! that we all knew. It’s not that Yahoo! that paid billions for broadcast and geocities. (Actually Yahoo! never paid a dime for them, they bought them with stock when it was trading at $500/share. So they basically got them free.)
I have said it once and will say it again. Don’t count this company out to take over the mobile space.
Disclosure: I am long Jan 14 calls on YHOO.
Lloyd
Re: The Yahoo! logo has changedâ¦
Yahoo is really going social now. Even the last conference call was a video broadcast. That rarely happens with public companies. Yahoo! is starting to become coll again.
Re: The Yahoo! logo has changedâ¦
I never left Yahoo. It took me a very long time to change my habits and start to use Google, which I use a lot more now but still search on Yahoo and use their services heavily. My original email is a yahoo.com account, which I think I’ll have until my last breath.
Curious to see what logo they decide to stick with!
Re: The Yahoo! logo has changedâ¦
I wish Yahoo well. They’ve bucked the odds for years now competing with the likes of Google etc. I find their pages a bit sticky though. Yahoo hangs for me in my browsers and sometimes doesn’t load up properly. Then again, sometimes Google and gmail isn’t any better. Ha! It’s…the net these days I guess.
I have noticed an increase in search traffic via Yahoo though for the past few months. They still like porn…which is a GOOD thing. 
Re: The Yahoo! logo has changedâ¦
They seems to have made up their mind. This is the new Yahoo! logo: http://tmblr.co/Z7mudxuC6zSd
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I like that, it’s close enough to the old one that it’s recognizable yet modernized.
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The new one looks horrible, like a old bevelled button from early days of the net… jeez you would have thought they could come up with something nicer with all the money they have.