lately have increased the non-recurring sales from paysites having non-recurring option, I think over 80% are sales non-recurring.
it’s possible increase the recurring sales? or maybe the non-recurring is the trend ?
a surfer when enter in a paysite and see 2 options “Recurring more cheap” and “non-recurring more expensive”, really knows why have 2 different prices? maybe don’t know what is recurring vs non-recurring?
i think they know very well what recurring vs non recurring means, and i think they chose non recurring even though its a bit more expensive to not have to deal with the sites that make it near to impossible to cancel the membership etc…
for some reasons some sites makes it hard to cancel but very easy to join so even if they do want to come back later on, they can do it easier than battling with having to cancel…